The Setanta Africa Sports Network was born out of many years of providing sport to both national and private broadcasters on an ad hoc basis by both individuals, agents and companies like the LiM Group. The Irish broadcaster, together with a group of individuals who had been working in the African sports television market for over 30 years, recognised the need for a "free to air" viewing platform for the people of the African continent who are unable to subscribe to DTH pay viewing.

Since it's birth in as a sports content provider to terrestrial broadcasters, the Network has grown not only in popularity but also in continent. What started primarily as a Premier League Club channel with Manchester Utd and Chelsea as it's core programming content has now grown into a fully fledged sports channel. The Network has now included both Glasgow Rangers and Glasgow Celtic clubs in the weekly line up, these together with the FA Cup and Scottish Premier League and England's home internationals create the backbone of a solid football diet. The importance of football to the Africa marketplace is not forgotten even in the European off season when Setanta Africa broadcast 34 live pre season matches.

Apart from the weekly menu of football, Setanta Africa has now included many new and exciting magazine programmes within the schedule.  Golf, watersports, extreme sports, motor sport, basketball, volleyball, equestrian sport are just a few of these new inclusions and the Network has just concluded a deal with the internationally renown boxing promoter Frank Warren to show monthly world title boxing tournaments.

The association of the Setanta Africa with Setanta Sports allows Africa to enjoy the tremendous benefit of their buying power in the sports arena. This has also meant that the terrestrial Broadcast Partners of Setanta Africa also enjoy these advantages over their competitors within their own country.

Recently Setanta Africa has been included in the GTV bouquet as a free to air sports channel and this is proving to be a strong bond between pay and free television. GTV the new DTH pay platform in Africa are fast becoming a leader in the African sports and pay television marketplace with the purchasing of local Africa football competitions and the association of Setanta Africa with GTV will in the future bring a different dynamic for the non paying viewers who will be able to see their favourite teams on both pay and free to air.